From Initial MVP to Scalability
Helping founders with strategy and execution to reach the next milestone
Product
Build products that your customers love
Funding
Get ready for and raise your next funding round
Marketing
Launch and create sustainable growth programs
Companies We Work With
Startup Advisory Group Take your venture to the next stage
Being a founder is a lonely road. The path to growth is anything but linear. Entrepreneurs typically struggle in three main stages:
Going from initial idea to client ready minimum viable product (MVP)
Funding and evolving your MVP to a scalable customer centric product
Launching your product and developing a profitable marketing system
Getting to Breakthrough
The Startup Owl team brings experience from advising over 25 startups and process and discipline from the corporate world. We advise founders to get past roadblocks and provide hands-on support in getting things done.
Client Case Studies
Guidemark (Road Construction)
Challenge: Management needed to digitize their operations and reduce paperwork processes.
Solution: Built an application to manage timekeeping, scheduling, work logs, and compliance.
Result: Reduced paperwork process by 75% and built a commercially viable software product.
Zero (InsurTech)
Challenge: Zero founders need to raise money to complete their software and start marketing.
Solution: We helped Zero create pitch decks, financial projections, and due diligence documents.
Result: Zero raised a $250K Seed Round and $5M Series A round from a insurance carrier and reinsurance partner.
Perfect Burpee (Fitness)
Challenge: Founders needed help to launch a fitness mat for Crossfit and HIIT workouts.
Solution: Developed an integrated go-to-market strategy including PR and Kickstarter campaigns.
Result: Funded the Kickstarter in 7 days (76% faster than plan). Earned press in Boston Globe, Bostino, Ask Men, and Self Magazine
How We Help
1. Idea Validation
We help founders test their ideas with potential customers through research, interviews, and market tests.
Our process helps answer early investor questions and minimizes time spent on the wrong priorities.
2. MVP Development
First, we help startups define the scope of their MVP, run customer pilots, and estimate the cost of development.
Second, we aid fundraising efforts while providing hands-on support with product management and development of the MVP.
3. Product Launch + Scale
We work with founders to get ready for launch including hosting a launch event, ensuring the product can scale, and testing acquisition channels.
After launch, we empower the marketing team to find profitable growth strategies.
Team Featured In
We will provide advise on opportunities to improve your startup.
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